Caremark website launch gets Impact - Caremark Franchise

3rd February 2017

Caremark website launch gets Impact

Caremark, has commissioned Design Week Top 100 agency, Impact, to create a fresh identity and website to attract serious investors with the necessary skills and managerial expertise.

An ageing population and a developing awareness of the benefits of staying at home means that demand for quality home care is rapidly increasing.

Franchise Recruitment Manager, David Glover, had already worked with Impact’s Managing Director and that made them his first choice to innovate the brand.

“Caremark was looking for a fresh brand identity and a website that appealed immediately to applicants with the skills and investment needed to be one of our management franchise operators. The site needed a strong call to action and to demonstrate that Caremark is at the forefront of what’s happening in the sector.

“I’m really excited by the final result. It differentiates us, it’s very current and it’s easy to navigate. Impact’s design is going to make a real difference to our business.”

The website launch was at the beginning of February.

“I’ve worked with Impact’s MD, Wayne Hall, in the past so I know that he is very knowledgeable and easy to deal with,” adds David.

“The bonus was in discovering that the rest of the team were so quick off the mark. From day one, they showed a real grasp of what Caremark is and what we wanted to achieve. They came up with several excellent ideas, any one of which could have been a winner if it had been a competitive bid.”

The re-designed website retains the well-known and original Caremark logo but puts it within a completely new environment that includes retina graphics and development twists to improve the user experience.

“We wanted to give Caremark’s website the wow factor,” says Impact’s Wayne Hall.

“The new site has a look and feel that appeals to the entrepreneurial and caring person who is interested in investing their future with them.”

“The website launch will pique the interest of potential franchisees, not burden them with detail, so it makes the overall effect fresh, innovative and engaging.”